Deezer, the world’s most personal music streaming service, is enhancing the music experience for concert goers with two new venue partnerships with Manchester Arena and the SSE Hydro Glasgow, providing millions of visitors with even more entertainment before and after a performance. Manchester Arena welcomes over one million fans every year and is one of […]
Barclaycard launches the next phase of its ‘Start Today’ campaign with a disruptive film featuring British star Nadia Rose to inspire people to get started on the things that matter most to them. The multi-channel campaign featuring the new film debuted on 13th October across TV, cinema, social media and Barclaycard owned channels, and […]
United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate the impressive orchestral feat. From Houston to Mumbai, Chicago to Honolulu, Lisbon to Tokyo, Munich to San Francisco, the 30-second spot […]
Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy. Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American whiskey, […]
Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
Saregama Carvaan recently released three TVCs created and conceptualised by Indian creative agency, The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia. Kumar Ajit, Vice President – Sales and Marketing at […]
Three Ireland launches the third music video in the ‘Made by Music’ series which was created by Ireland’s most creatively-awarded advertising agency Boys + Girls as part of a five year music sponsorships strategy for the telecoms brand. Championing emerging Irish music talent and celebrating the power of music to connect people, Three Ireland has teamed up […]