Debenhams has appointed Mother as its new strategic, creative and design agency following a competitive pitch. Mother will be responsible for developing Debenhams brand identity and expressing its new strategy, Debenhams Redesigned through engaging customer-centric communications. The strategy, which was announced earlier this year by CEO Sergio Bucher, details the company’s vision of becoming a […]
Creative agency, LONDON Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., one of the largest providers of commercial and personal insurance products in the Sultanate of Oman. The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat’s business. The company will unveil its new identity in […]
Brand and digital agency, FINE, has partnered with pioneering Napa Valley winery, Cuvaison to find new ways to differentiate, engage and cultivate emotional connection with the brand’s customers, partners and distributors. The ground-up initiative begins with discovery, messaging and platform development. From there, it may extend in a variety of directions as the brand approach evolves, across graphic […]
Bauer Media Group’s online product comparison brand, comprigo, has appointed Caliber to handle its digital marketing activity following a three-way pitch. As part of a six-figure partnership, Caliber will manage the brand’s online presence including SEO, design and digital marketing across Europe, Asia, North and South America. The roll-out will be driven by teams from […]
Brand Street India, a leading integrated marketing agency recently won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company and an established player in the Indian lubricants Industry. Brand Street India is executing activities at multiple locations such as garages and retail stores in order to approach and inform […]
TRANSSION Holdings, a global company dedicated to providing mobile communication products and services to its users has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, TRANSSION Holdings is best-known in emerging markets for its brands TECNO, itel, Infinix and Spice. Creativeland will be responsible for the branding and […]
Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution’s website experience to communicate its reputation as one of the UK’s best universities. Royal Holloway is ranked in the top 200 universities in the world. This is due to its world-class research, its dedicated teachers and the close-knit community on campus that […]
Mediaplus and Plan.Net in the Hamburg House of Communication Hamburg have secured the TV and digital media account of Herford-based Leineweber GmbH & Co. KG with their pitch. With an integrated team, the two agencies are taking charge of all traditional and digital media strategy and planning, as well as digital creation for the Brax […]
Grey London, aka Valenstein & Fatt, has won the global advertising account for Tuborg, the Carlsberg-owned premium lager brand. The pitch was handled directly by Carlsberg. The agency has been briefed with launching a new global, multi-platform brand campaign in 2018, which will to look to continue it’s long-standing foundation in music. In 2016, Tuborg […]
WickerWood, a leading luxury brand influence agency has been appointed by W London – Leicester Square as part of a pioneering effort to drive deeper engagement with London’s movers and shakers; defying expectations and breaking the norms of traditional luxury. The iconic 5* hotel located on Soho’s Wardour Street and part of W Hotels Worldwide, […]