Creative content business, seventy7, is preparing to light up the direct selling industry as they celebrate winning a 3-year contract to provide content and deliver a new e-commerce shop for premium candle and home accessories brand, PartyLite. The deal is significant for seventy7 as it’s the first to incorporate their entire range of services. This […]
Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brands as well as social media initiatives for two of its games. The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing. HeyHuman will […]
Brand Street India, leading integrated marketing agency, announced a win on the outdoor marketing campaign mandate from TVS Motor Company. The retail division of the brand, Retail Story will be responsible to create awareness about the brand in Tier 2/3 cities of South India. In this sales lead awareness campaign, Retail Story will identify and deploy branding […]
Vivid Matcha, one of the UKs leading matcha green tea brand, has appointed leading PR and social agencies to drive brand growth across the UK following new launches in Tesco and Waitrose. Following competitive pitches, Vivid Matcha sought an agency with expertise in working with startups to manage its consumer and trade PR campaigns and […]
The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year recruitment drive after a competitive pitch which was part of the new contract framework shared by the Greater London Authority family, […]
The UK’s Kitchen Retail Specialist, Wren Kitchens have appointed the award winning digital agency, Tribal Worldwide London, to handle their digital offering following a competitive four-way pitch. Tribal Worldwide London has been tasked with creating a best-in-class customer centric website. Wren Kitchens appointed Tribal to support their mission of being ‘the’ destination for Kitchens in […]
Hometown London has been handed the £1.8 million advertising account for the independently owned number one superfood brand Naturya without a pitch. Hometown has been tasked with taking the brand and its range of products to a more mainstream audience as the pursuance of active lifestyles becomes commonplace. Naturya is also looking to roll out […]
Green & Black’s, the premium chocolate brand, has appointed mcgarrybowen to help grow its position in an increasingly competitive sector. Founded in 1991, Green & Black’s is named after its founders’ environmental concerns and the high cocoa solids chocolate they set out to produce. The company has been using Fairtrade cocoa since 1994 and in […]
Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform. The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position […]
Havas Media has just been awarded a global media account with the leading tire company Michelin. The business was won after a pitch earlier in 2017 and will move to them from incumbent being MEC in July. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands and External Relations Michelin commented: “We are confident that Havas Media will help […]