Danepak, the UK’s favourite bacon brand, has appointed Arena Media to handle its media buying. The agency will work alongside isobel who is handling the creative. Arena Media has been tasked with leading the media activation for the UK market for Danepak. Strategic work and creative development are well underway, with the first work scheduled […]
Weber, the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks has appointed Maxus UK to handle its media buying and planning activity across the UK. Maxus will begin work with Weber immediately in time to launch its spring/summer range. The account is worth around £3 million in billings. Maxus […]
The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office. Larsen & Toubro is one of India’s largest conglomerates that branches its interest across key sectors of the Indian economy, moreover maintaining market leadership in nearly all their major lines of businesses. With over […]
MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media. The brand is planning to run a campaign starting at Easter to coincide with the start […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
Advertising agency M&C Saatchi has been appointed by the UK Government’s Department for Communities and Local Government, to manage communications for their Neighbourhood Planning campaign following a competitive pitch. The Neighbourhood Planning initiative, which encourages individuals to take advantage of new powers to control and improve what happens in their local area, is one of […]
Hunterlodge Advertising has been appointed as the integrated marketing partner for Henley Business School following a competitive pitch. The scope of work will cover strategy, creative, advertising and digital to support the development of the School’s brand nationally and internationally through creative campaigns, targeted profile raising and effective use of media. As one of the […]
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, […]
The OLIVER Group announces that it has won the retainer for Courts retail business in Singapore and Malaysia. The arrangement will see Courts collaborating with OLIVER to cover strategy conceptualisation, creative and media fulfilment through a combination of both on and offsite resource to maximise contribution. For over 40 years, Courts has prided itself on […]