I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse. The video and editorial platform is aimed at a “young and culturally conscious international audience”. Xerxes Cook, the founding editor of Purple Travel and Postmatter, has been named the editor-in-chief at Amuse. Tash Tan has been appointed the […]
Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch. The agency has been briefed to […]
To coincide with the 10th Anniversary of its Power 100 report – the annual research study monitoring the power of the world’s leading spirits and wine brands – Intangible Business has launched The Big Drinks Quiz, created with and designed by Greenwich Design, to raise awareness of the report amongst the drinks industry. The Power […]
Djinn has partnered with PokerStars, the world’s largest poker site, to launch a series of interactive films for a new global campaign ‘Natural Born Poker Player’. The campaign is designed to demonstrate to non poker players that the skills required to become a good poker player are innate in everyone. The interactive films, hosted on […]
Hay Hampers have recently opened a brand new shop on Rakuten.co.uk with nearly 200 hamper gifts for sale to boost the business and create a number of additional private and corporate customers. Hay Hampers Ltd are a family-run business with over 30 years’ experience supplying luxury food and wine hampers for corporate and birthday gifts, […]
Louis Vuitton’s end of year campaign will star David Bowie in an ad that promotes the luxury fashion brand’s new Tabour watch and Vivienne bag. http://www.youtube.com/watch?v=1cp-v04iIXA Louis Vuitton is teasing the ad online with a 15-second trailer, ahead of the release of the full film on the label’s “Pass” app and on YouTube on 7 […]
Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaignâ€, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]
Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]
‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan. Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets […]
Pinterest has announced plans to bring advertising to its platform for the first time in the form of Promoted Pins, a move that follows several recent attempts to make itself more attractive to advertisers. The three-year old business, which has previously voiced its reluctance to running ads, has promised the service will be “tasteful”, “relevant’ […]