Style bible i-D launches online channel Amuse

Style bible i-D launches online channel Amuse

I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse. The video and editorial platform is aimed at a “young and culturally conscious international audience”. Xerxes Cook, the founding editor of Purple Travel and Postmatter, has been named the editor-in-chief at Amuse. Tash Tan has been appointed the […]

Telegraph Hill is appointed by Britain’s Beer Alliance to engage mass market consumers

Telegraph Hill is appointed by Britain’s Beer Alliance to engage mass market consumers

Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle  retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch. The agency has been briefed to […]

Hay Hampers land on Rakuten.co.uk

Hay Hampers land on Rakuten.co.uk

Hay Hampers have recently opened a brand new shop on Rakuten.co.uk with nearly 200 hamper gifts for sale to boost the business and create a number of additional private and corporate customers. Hay Hampers Ltd are a family-run business with over 30 years’ experience supplying luxury food and wine hampers for corporate and birthday gifts, […]

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]

Wieden+Kennedy Documentary Explores The Online Creative Culture Of Japan

Wieden+Kennedy Documentary Explores The Online Creative Culture Of Japan

‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan. Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets […]

Pinterest to start running ads

Pinterest to start running ads

Pinterest has announced plans to bring advertising to its platform for the first time in the form of Promoted Pins, a move that follows several recent attempts to make itself more attractive to advertisers. The three-year old business, which has previously voiced its reluctance to running ads, has promised the service will be “tasteful”, “relevant’ […]