M&C Saatchi Tel Aviv has launched a simple but innovative campaign for Israeli animal charity, Herzelia Loves Animals, using a billboard construction to demonstrate the caged lives that many cats and dogs are subject to. In Israel, many non-profit organizations care for tens of thousands of abandoned cats and dogs. However, the cages in which […]
Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]
Schweppes, GPY&R, Carat and JCDecaux have teamed up to transform StreetTalk sites into iconic life-size red London phone booths. Created as part of the Lost In London campaign, the custom built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited edition Schweppes mixers inspired by […]
Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]
Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”. This partnership seeks to connect more platforms and more messages together in a world of ever increasing complexity and technology. With the communications […]
Samsung is set to host the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK. The ‘#GS6IsHere’ activity, which launches April 10 for one day only, aims to create a frenzy of noise and interaction around the new smartphones. Samsung […]
Samsung is taking advantage of March 20’s eclipse with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset. The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the pre-order of the Samsung Galaxy S6 in the UK in print, social and OOH. The creative features the new […]
With temperatures dropping below freezing point in Chicago, one ad shop decided to take advantage of the situation to remind Chicagoans of warmer times with this clever Arizona tourism ad. Created by Off Madison Avenue, the ad shows a bikini-clad woman enjoying the warmth of the sun, with her sandals kicked off and landing on […]