Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]
Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo‘s Frito-Lay division, has earned his paw print and a permanent place on the Advertising Week Walk of Fame in New York City. The winning brand icons were announced at the NASDAQ Market Site in Times Square. “We’re thrilled that […]
Mountain Dew Green Label Films in association with Brain Farm announced that WE ARE BLOOD – the skateboarding film that has been highly anticipated for months – will premiere and be released worldwide in August 2015. Directed by Ty Evans, WE ARE BLOOD stars professional street skateboarder and DEW athlete Paul Rodriguez as he and other […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the One Direction band members getting a taste for football. The spot begins airing tonight on FOX. The ad centers around a friendly showdown for […]