Founded by branding expert, Manuela van den Berg, the new brand’s visual identity is made by GoodOrange and marketing strategy by Jessica Hartley Today sees the launch of Robin Good Pets, a sustainable, but rebellious, pet lifestyle brand with a bold mission: to spread pawsitivity. The sustainable but punky start-up is a “rebel with a […]
Bounding with love! Made by dog lovers, for dog lovers, Pet Head is the multi-sensorial, fruit-fragrance grooming brand fit for any pup.
Animal lovers are in for a special Valentines treat in a Serviceplan Belgium campaign for Mopets.com - a new digital social network for animals - featuring love stories inspired by iconic romantic movies.
With Valentine’s Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Group’s House of Communication Brussels. The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we […]
Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]
With its sights set on causing irritation to dominant market players, new subscription-based pet wellbeing brand ITCH launched on July 1 with the aim of disrupting and injecting some serious personality into the flea prevention market. Co-founded by direct-to-consumer entrepreneur James Cox [co-founder YYX Capital and Europe’s fastest growing sleep tech firm Simba], pet supplies retailers Jonny and Adam Gould [co-founders Monster […]
Pets are the new jet setters. Year on year, Hotels.com has seen a 70% uplift in searches for pet-friendly hotels and almost a third of British pet owners have taken their four-legged friends on holiday with them (31%) – to two countries outside the UK on average. Despite cats and ferrets being eligible for pet […]
The biggest challenge for rescue organisations, in the UAE and globally, is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds. Hence the old saying “You CAN´T teach an old dog a new trick”. So, for its latest campaign, SNIFF decided to go the extra mile by getting abandoned […]
One of the few things that unites the UK is our love of pets – nearly half of us have a cat or dog as part of the family. Our pets are usually such a cheerful presence in our lives, so as an owner you can instinctively tell when they’re feeling down. The trouble is, […]
The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life. Every single day 250 people […]
Meet Amy. She’s a human that loves long walks in the park, a game of fetch, and snuggles on the couch. Amy is looking for her fur-ever pet, and Dallas Pets Alive! (DPA!) is coming to the rescue. Dallas Pets Alive! is an animal rescue organisation led by Dallas/Fort Worth volunteers and foster families […]