The European online payments provider Trustly as appointed Weber Shandwick as its communications agency in a process run through Creativebrief. The ambition with the new partnership is to strengthen Trustly’s position as a leading European online banking payments company. Weber Shandwick’s assignment includes strategic, operational and creative communication to help chart Trustly’s growth across a […]
Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of women driving, when it becomes legal in the Kingdom in June. Prompted by the overwhelming scepticism demonstrated by many men on social media when the decree was first announced, M&C […]
Yorkshire-based Meadowhall, one of the UK’s most prestigious fashion and lifestyle hotspots, has appointed The Lucre Group as its new PR and content agency. One of six super-regional shopping destinations in the UK, with over 290 stores and more than 50 places to eat and drink, Meadowhall has played a fundamental role in the development […]
Food-on-the-go retailer Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival. The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist. The menu includes a feta and beetroot dip salad with a roast […]
Carnsight Communications, an independent PR and communications company which works with small and creative businesses such as VIGA, Armadillo CRM, Helen Baker and Taylor’d Bundles, has extended its team with the appointment of new account manager, Steph Palmer. Joining Carnsight Communications in February as an intern, Palmer quickly became indispensable and joined on a permanent […]
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]
Bollywood star’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a India-wide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]
Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]
End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are […]
Media iQ has announced the launch of its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully adopt Marketing Intelligence as its core business strategy. Marketing Intelligence connects marketing to business outcomes by turning siloed, unstructured […]