Mission Motorsport launches a novel new marketing tool

Mission Motorsport launches a novel new marketing tool

Mission Motorsport has launched a new way to raise money while enabling supporters to make their mark on the charity, literally. The Forces’ charity, which aids in the recovery and rehabilitation of those affected by military operations by providing opportunities through motorsport, is selling prime advertising space on its race truck for as little as […]

Birmingham PR Agency Strengthens Consumer Team with New Director

Birmingham PR Agency Strengthens Consumer Team with New Director

PR and social media communications consultancy WPR Agency, formerly Willoughby Public Relations, has appointed Rebecca Williams as consumer director. Rebecca joins the Edgbaston-based agency having spent 10 years at McCann in Solihull where she headed up accounts including Oxfam, Robert Welch and McCarthy & Stone. As consumer director at WPR she will be tasked with expanding […]

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]

Pop-up food truck offers “Women’s Meat” sandwiches to highlight human trafficking and prostitution in Israel

Pop-up food truck offers “Women’s Meat” sandwiches to highlight human trafficking and prostitution in Israel

Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel.  The country’s mortality rates among female prostitutes are 40 times higher than the rest […]

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials is thrilled to announce the launch of a new website for Macmillan Cancer Support’s “Brave the Shave” campaign as part of the charity’s digital transformation strategy. Brave the Shave, which is now in its third year, encourages people to shave their heads to raise money to support men, women and children living with cancer. In 2016, […]

McCann Santo Domingo and Nido create “Umbilicar” car safety device

McCann Santo Domingo and Nido create “Umbilicar” car safety device

According to Kids and Cars, a global children’s safety advocacy organization that tracks data about children who die in incidents involving automobiles, an average of 37 children a year die from being left alone in hot cars. To confront this danger, which directly threatens Nido consumers, the Nestlé powdered milk brand for infants and children, […]

The Female Filter to highlight the lack of global female creative leadership in the winning work at Cannes Lions

The Female Filter to highlight the lack of global female creative leadership in the winning work at Cannes Lions

J. Walter Thompson London are partnering with CreativeEquals to launch the ‘Female Filter’ – a way of filtering the Cannes Lions winners so everyone can see in stark term just how few of them have female creative leads. Once the winners lists from the Outdoor, Cyber and Film categories have been released they will be […]

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]

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