The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]
Space has been appointed by UEFA, the governing body for European football, to design and build an interactive experience for French and international football fans leading up to the 2016 UEFA European Championship: the UEFA Euro 2016 Trophy Tour. The UEFA Euro 2016 Trophy Tour will take place from April 1 to June 9 2016, […]
Maxus has announced that it has made it into the annual 2016 The Sunday Times’ 100 Best Companies to Work for List. It is the first time the agency has been included in the listing. Hundreds of organisations from a wide range of industries enter The Sunday Times initiative every year. Each organisation is judged […]
Rufus Leonard has made it into the Sunday Times 100 Best Small Companies to Work For 2016 for the first time. The independent agency appeared in the first half of the rankings, claiming 46th position. Rufus also achieved the highest level of accreditation in the survey, being awarded the coveted 3 star status, meaning it […]
Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize. Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is […]
The Ganesha festival is one of India’s most celebrated festivals, during which millions of Ganesha idols are immersed in the sea as per tradition. However, most of these idols are made of toxic materials like PoP, lead, zinc and mercury, which pollute the sea and kill the fish. To counter this, Ogilvy & Mather India in […]
New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients. Nine out of ten PR agencies in the […]
Greenpeace is pushing for a ban on all pesticides that are dangerous to bees and a firm commitment to ecological farming. People and bees are in this together; it’s our common struggle. That’s why this time to increase pressure we want to have 250,000 signatures on the petition, and we also want to add 250,000 […]
Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released February 1. The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the […]
Penguin Random House has hired creative brand communications agency Taylor Herring for a campaign to celebrate the 150th Anniversary of the birth of famed British author, illustrator, conservationist, farmer and scientist Beatrix Potter. Following a competitive pitch process, Taylor Herring are developing a campaign which is set to bring a series of key characters from […]