Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha, inviting fans from across Qatar and the region to watch FIFA World Cup matches live in a state-of-the-art, purpose-built, cooled environment. The […]
Cheil UK is set for a world first with a Samsung campaign that sees the brand dominate the world’s busiest terminal by rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’. The activity, in conjunction with JCDecaux Airport, is a pivotal part of the Galaxy S5 2014 strategy and is the first time Heathrow has […]
To celebrate Easter at Thorpe Park, Space is bringing Angry Birds to life with an experiential event at the Resort over Easter weekend. The Big Easter Hunt supports the launch of Angry Birds Land, and teases the Angry Birds 4D animation experience and themed land opening at Thorpe Park Resort next month. The Big Easter event […]
To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]
Ryanair is ramping up its charm offensive with a new marketing campaign detailing the changes it has made to its services. http://www.youtube.com/watch?v=QjfmjznXksU Ryanair’s TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. A UK outdoor campaign has launched declaring “we are changing” with a list of […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
Communications agency Exposure is celebrating after raising £29,500 – and smashing its £20k target – for its chosen charity SE1 United, as part of a month-long charity auction that ends on the 31 October. The progress of the initiative was announced at a glittering event at the Bankside Vaults on London’s South Bank, held to […]
Coca-Cola has apologised after a promotion it was running for its Vitaminwater brand in Canada resulted in ‘You Retard’ being printed on one of its bottle caps. Playing off of Canada’s bilingualism, the promotion put a random English word with a French word. In this case, the English ‘You’ was put with ‘Retard’ which in […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]