Mobile Video Ad Spend has Almost Tripled in 2015

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]

Wearable Usage Will Grow by Nearly 60% in 2015

Wearable Usage Will Grow by Nearly 60% in 2015

The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just […]

Almost Half of Christmas Gifts Will Be Bought Online in the UK

Almost Half of Christmas Gifts Will Be Bought Online in the UK

Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]

UK Adspend Hits Record High in H1 2015

UK Adspend Hits Record High in H1 2015

UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. Digital channels continue to be the primary driver of growth, with internet […]

Mintel identifies five key UK consumer trends for 2016

Mintel identifies five key UK consumer trends for 2016

Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. My Mind’s Eye Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train. “A host of virtual […]

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]

Growth of Time Spent on Mobile Devices Slows

Growth of Time Spent on Mobile Devices Slows

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably. Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a […]