Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]
The median pay gap at Dentsu Aegis Network is just over 14% in favour of men, according to its Gender Pay Gap report out on March 28. The 14.1% gender pay gap is lower than the UK national average of 18.4%. The network aims to have an equal gender split across all levels of its […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
As the world moves towards an increasingly automated future, FIELD launches a thought-provoking short film that explores what it feels like to be an augmented human being. With AI systems playing an ever-growing role in our day-to-day decision making, creative studio FIELD highlights a timely and important topic. Harnessing the insight that human and artificial […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
Perkbox, UK’s fastest growing employee benefits platform has partnered with SEMrush, the online marketing suite, to examine the most trending ‘millennial’ online searches related to the workplace. The findings represent searches from 2015-17 for both the US and the UK. Over the last few years, millennials have been in the spotlight, there’s no denying it. Only […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
New research has found that Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing our leisure and spending habits. With Brexit on the horizon, almost half (43%) feel negative about the current state of the economy and even more (45%) are negative about the country’s future […]
New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]
New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]