ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

 Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]

Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’

Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’

ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks. In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate […]

Heart-warming Dublin Bus campaign allows dads to show support for their LGBTQ children at Pride Dublin

Heart-warming Dublin Bus campaign allows dads to show support for their LGBTQ children at Pride Dublin

 This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact […]

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International  Festival of Creativity

 At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]

Dairygold and ROTHCO Make a Minute for The Good Stuff with Micro-Volunteering

Dairygold and ROTHCO Make a Minute for The Good Stuff with Micro-Volunteering

In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have been […]

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]

The West of Ireland Gets Alien Endorsement in Otherworldly Travel Advert

The West of Ireland Gets Alien Endorsement in Otherworldly Travel Advert

The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional intergalactic travel agency, Tourism Cyhaccm – a tongue-in-cheek nod to the use of Irish locations in the latest Star Wars blockbuster. The 60” spot plays […]