Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]
Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]
New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]
HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]
Loveurope and Partners (LEAP) are pleased to announce the appointment of Olly Eyre to their Sales and Business Development team. Olly has recently returned to London from Berlin working on specialists’ sponsorship projects with technology brands. Prior to that, he worked in financial publishing, seeking new ways of communicating with customers. As LEAP is the leading […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
UK online retail sales were up +13.1% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. With the Beast from the East hitting the UK in the last week of February, the cold weather saw shoppers turn online in their droves, driving a +3.5% lift in sales compared […]
TRIBE, the self-serve marketplace connecting brands with micro-influencers, has appointed Nick Randall as Chief Revenue Officer with responsibility to create and implement a global sales and marketing strategy. Since launching in the UK eight months ago, TRIBE has already undertaken over 1,000 influencer campaigns working with brands such as After eight, Blackberry, Domino’s, LEGO, Quorn, […]
UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Compared to 2016’s YoY average of 15.9%, and just under 2 percentage points lower than the Index’s 2017 forecast of 14%, the fall in annual growth is one of multiple […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
