Infinity Nation, the online retail growth consultancy, has been appointed by furniture specialist Herman Miller, condiment and preserve retailer Tracklements, and online stationer, Boxclever Press, to help grow their businesses online. The agency, which has a proven track record of growing retail business, will advise on online strategy, SEO performance and PPC for the brands. […]
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency. This is far higher than the average across all age groups, which was still a creditable […]
UK online retail sales were up +14% year-on-year (YoY) in September, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Although this was the third-strongest growth rate so far in 2017, there were signs of macroeconomic pressures influencing shopper behaviour. The electricals sector suffered its first negative year-on-year growth (-5.6%) for the month of […]
Weetabix Food Company UK & Ireland has appointed Becky Hain as the new Head of Category. Becky joined Weetabix as a graduate commercial trainee in 2003, after which she held several National Account Management roles across Morrisons, Iceland, Coop, J Sainsbury’s, Netto and Waitrose. In 2011 Becky left Weetabix to work for Findus Group as […]
Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing […]
Perform Group, the digital sports content and media specialist, is creating a new structure for the UK sales operations of Perform Media. In a move designed to meet client needs, Perform Media is simplifying its structure to create two separate teams focusing on programmatic audience buying and on partnerships. Both teams will report into David […]
Assistance dog charity Canine Partners has launched its brand new website with a January online shop sale. Users will be able to grab a bargain with items as much as 50 per cent off. Sale items include shower jackets, umbrellas, diaries, travel mugs, cuddly toys and stationery from as little as 25p (plus P+P). Canine […]
While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]
Sony will switch from the low-key marketing tactics used to generate early buzz around the launch of its Playstation 4 (PS4) console in the UK to a more traditional multimillion effort next year in a bid to reach a broader audience beyond gamers. The shift follows the PS4’s launch in North America on November 15 […]
is forecasting marketing spend will rise this year, a trend likely to increase in 2014 as the company looks to next year’s World Cup to reverse declining sales. The sportswear maker posted a 6 per cent year-on-year drop in revenue for the three months to 30 September as falling demand in key European markets such […]