The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]
When Samsung approached Leo Burnett Israel with a brief to promote their new Anti-Tangle vacuum, the agency thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum’s turbine – thereby neutralising it. But from hippies, Rapunzels and Princess Leias of […]
Samsung open ‘Studio 9’, a spectacular, interactive art gallery to promote its latest model, the Galaxy S9. The exhibition, devised by agency Guns or Knives, provides the ideal environments in which to try the highly-anticipated new features that are built into the S9 model. With the S9, Samsung have created a phone that is able to […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to actively […]
One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle. Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]
To launch its new flagship model Galaxy Note 8, Samsung teamed up with creative agency Guns or Knives to create a spectacular, one-of-a-kind activation, ‘Do Bigger Things’. Samsung continues to push the boundaries of the category with its latest highly-anticipated handset: with more RAM than many laptops, Galaxy Note 8 is the technology giant’s most […]
Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped […]
Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung’s new Space Max fridge. The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from work on a polar station. At the end of a month-long wait, the father returns to find […]
Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off […]