‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh are responsible for all communicative measures regarding the anniversary for “10 years of DeutschlandCard”. In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty […]
An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to […]
Fulfilling the mission of Serviceplan to focus on accelerated globalisation and increased emphasis on the importance of the Chinese market, are the new star players of Serviceplan Greater China – Marcus Ma and Chong Kin – who recently joined the agency, and are already expanding the client roster with some strong work including two World […]
Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]
For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‘The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. […]
As Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China, Marcus Ma as Managing Director Beijing, and Lili Pang as General Manager Shanghai. Chong Kin and […]
On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]
The second Tuesday of October is a special day when METRO calls to pay tribute to its customers and to celebrate dedicated business owners. Own Business Day features business owners’ special offers and promotions, which they upload for customers to find on the online platform. Through Own Business Day METRO champions Independent businesses by celebrating […]
“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]
Mediaplus and Plan.Net in the Hamburg House of Communication Hamburg have secured the TV and digital media account of Herford-based Leineweber GmbH & Co. KG with their pitch. With an integrated team, the two agencies are taking charge of all traditional and digital media strategy and planning, as well as digital creation for the Brax […]
