Clarks, the UK’s leading footwear brand, has joined forces with Disney UK to launch an integrated media campaign which celebrates the release of Walt Disney Animation Studios’ new comedy-adventure Zootropolis, in UK cinemas from March 25th. The campaign, which will run across TV, Digital, Cinema and In-store, follows the success of 2015’s Clarks and Disney […]
has embarked on an ambitious experiential project to launch its new shoe brand, NMD. The sportswear brand has selected a coffee shop/warehouse space in Shoreditch as the location for its Future House – a six-day, six-night pop-up that aims to inspire and celebrate London’s creative talent. The two-storey space, which has been adorned with foliage, […]
In an effort to promote its new ZPump 2.0 running shoes, Reebok created an outdoor ad that allowed pedestrians to win a free pair of shoes—provided they could run fast enough. Installed in Stockholm, Sweden, the outdoor ad by creative agency Animal, came equipped with a built-in tracker that could detect and measure the speed of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Geox_MovementFim_1080_Final.mp4[/KGVID] Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology. The new creative, directed by world-renowned photographer and documentary-maker Rankin, launches on 29th February 2016 and […]
Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]
Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its “coolness” factor. The brand is using WhatsApp to “bring to life” the history of its Desert boot in a campaign called ‘From Rats to Rudeboys.’ It will tell the story of […]
Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]
The Reebok One Series is a unique running shoe based on the concept of function-first design philosophy featuring technology you can ‘feel’. Built from back to front, the Reebok One Series features “Zoned” technology that caters to the way our feet moves, meeting the demands of runners through each phase of the “Gait Cycle”. The […]
Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]