Kate Thornton’s cashback shopping site launches first content-led digital OOH campaign

Kate Thornton’s cashback shopping site launches first content-led digital OOH campaign

Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]

TV, Internet and Health Plan Providers Rank Worst for Customer Service

TV, Internet and Health Plan Providers Rank Worst for Customer Service

It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]

Shopper numbers set to exceed last Christmas

Shopper numbers set to exceed last Christmas

With two weeks to go until Christmas, Ipsos Retail Performance can reveal that shopper numbers are on track to exceed those of last year. Retail footfall for the month to date (24th November to 7th December) was 1.9% higher than the equivalent weeks last year, according to Ipsos’ Retail Traffic Index (RTI). Numbers have been […]

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]

Widespread discounting drives down UK shop prices

Widespread discounting drives down UK shop prices

Widespread discounts and sales promotions by retailers drove down the average price of non-food items on the high street by 2.3 per cent in August. The British Retail Consortium (BRC) says deflation for non-food is now at its lowest level since December 2008, with the August figure down on the 2.1 per cent drop seen […]

X marks the spot – a new identity for Oxford Street

X marks the spot – a new identity for Oxford Street

London’s Oxford Street is set to launch a new identity, developed by Goosebumps Brand Consultancy, which uses an ‘X’ to ‘mark the spot’. The new identity is based around the proposition ‘it all starts here’. It sees the Oxford Street name shortened to Ox St. Goosebumps was appointed to work on the new branding by […]

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]

John Lewis Unveils AR Campaign For Samsung Smart TVs

John Lewis Unveils AR Campaign For Samsung Smart TVs

Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]

SHOP SCAN SAVE Powers More Savings

SHOP SCAN SAVE Powers More Savings

SHOP SCAN SAVE, the UK’s first free smartphone-based savings club, is changing the way retailers, brands and consumers support and engage with one another. Since the start of 2013, SHOP SCAN SAVE has become increasingly popular, leaping from 35,000 to 70,000 members who are actively saving via the app. In March alone more than 2,500 […]