We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]
London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
Metropolis, one of the leading diagnostics companies in India, by revenue, successfully concluded their #MyHealthMyUmbrella online campaign recently with 1.7 Million impressions. The campaign was executed end-to-end by VURoll, India’s first multi-channel, DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare […]
In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]
UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]
It’s been a big few weeks for the Instagram #Egg after scrambling Kylie’s dreams of Instagram domination, so it makes sense to take a well-earned break and head off on holiday – now that it’s a #celebrity and all. With a little help from the experts in where to stay Hotels.com, #Egg is rubbing further salt […]
Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]