Social & creative agency eight&four announces it has been appointed by award-winning Taiwanese restaurant, Din Tai Fung, to launch its UK social channels as part of the global restaurant chain’s expansion into Europe. Whilst the agency’s ongoing remit will span social strategy, creative and community management, the initial brief is to create and launch the […]
Skärmfri (Screenfree) is a smart new lamp that tells you when it’s time to take a break from your phone, laptop or tablet. By connecting to your WiFi, Skärmfri measures how much time you and your family spend on social media. Then, when it’s time to be social in real life, it glows red […]
Manchester design studio MERó has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe. The online beauty destination has teamed up with YouTube star Jordan to create three new eyeshadow and highlighter palettes. It’s the first time Beauty Bay has collaborated with […]
This October, for Breast Cancer Awareness month, Leo Burnett London has devised a pro bono campaign for client Breast Cancer Care – the only UK-wide charity providing care, information and support to people affected by breast cancer. The campaign breaks on the first of October and will play out for the duration of the month. It sees Leo Burnett London partnering with Breast Cancer […]
Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]
The omnipotence of social media means that brands face a stark challenge to remain relevant to an ever-evolving Generation Z being forced to live BETA test their identity, reveals the findings of a new white paper by leading youth creative agency ZAK. As the first generation to truly come of age during the social […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
TMW Unlimited has created a social campaign for Lynx Gold Body Spray to coincide with its brand ambassador boxer Anthony Joshua’s next heavyweight fight. The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers: England football star Dele Alli; actor, rapper and comedian Michael Dapaah (best-known for playing […]
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. Paid […]