Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]
With an ongoing political crisis, Brazilians are increasingly concerned about political matters in the country. They keep a close eye on every news story about the Government and are actively discussing the issues on social media. One such issue was the fact that state-owned Correios had imposed a 51% increase in shipping. Something that affects everyone who buys […]
On August 14, INNOCEAN Worldwide India (IWI) announced that an episode of “Celebrating 20 Years of Brilliant Moments with Hyundai,” a campaign that commemorates the 20th anniversary of Hyundai Motor India (HMI), exceeded 210 million views on YouTube. This video called “Father and Son”, set several new records since its release on YouTube. In particular, […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Glasgow specialist social media agency Hydrogen has celebrated its second anniversary with the news that it has tripled its turnover year-on-year, as well as having won over five new clients. Having started as a three-person company sat around a kitchen table in Hamilton, the past 12 months has seen Hydrogen being appointed by clients such […]
Recipe has won the social account for Natural Balance Foods’ TREK bars and snacks range, following a two-way pitch. Recipe will be working with TREK on the development of the brand’s social presence, to help build awareness of and engagement with the energy bar brand. Marina Love-Smith, Marketing Director at Natural Balance Foods said, “TREK […]
Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]
Adam Clyne, CEO and founder of digital transformation business Coolr, has launched a sister agency, Coolr Social, to help brands transform their impact on social media through a social publishing approach. Clyne, formerly COO of The LAD Bible and Weber Shandwick’s EMEA Head of Digital, launches the agency with Burger King, Twinings and football publisher […]
Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]