There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service – before they snap back to reality.
One of them promotes Virgin Trains’ Beam service, which lets passengers stream hundreds of hours of film and TV programmes for free. In another spot a man reacts ecstatically to the news that Virgin Trains now serves coffee from Change Please, who help homeless people by teaching them barista skills. The other executions highlight Virgin Trains’ vegan food offer and the pleasure of having some ‘me time’ to enjoy a G&T while you travel.
The campaign debuted on Monday 22 October and runs on Facebook and Instagram.
Susan Borm, Digital Marketing Manager at Virgin Trains, said: “We love how well TMW Unlimited has transformed our brief into something that taps into our customer insights in a really fun, relatable way in this social-first approach. We’re looking forward to these ads breaking and seeing how they help to drive consideration of Virgin Trains amongst the audiences targeted.
Jamie Coggans, TMW Creative Director, said: “This set of four social-first films celebrate all the little things that passengers get carried away with when travelling by Virgin Trains. We’re especially thrilled to include Change Please Coffee in the campaign – not only is their caffe latte truly delicious but every time you buy one you can enjoy a giant mug of good karma too.”
Source: TMW Unlimited