S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]
Never shy of breaking the rules, Rihanna launches her globally anticipated makeup line, Fenty Beauty, in collaboration with Sephora, with an explosive experiential action for a new generation of beauty. The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Fenty’s Playground invited Rihanna’s navy […]
In a fully integrated campaign targeting the Western European market, Doner London are launching the latest breakthrough technology from Chinese smartphone manufacturer Huawei. The campaign, shot by Rankin, features seven Tomorrow Entrepreneurs, each using the Mate 10 Pro handset, with built-in AI technology, to accelerate their business. The campaign, the latest in a series of […]
MediaCom North has scooped four awards at this year’s UK Social Media Comms Awards, including both the Low Budget and High Budget Campaign categories. The content and connections agency, which is the biggest billing agency outside of London, took two golds for its work with leading fashion house Missguided. Its ‘Naughty List’ campaign, which starred […]
From Grumpy Cat to OMG Cat and, of course, the classic Nyan Cat video, the world is cat-mad. In fact, cat related media content is shared twice as much as selfies online. Virgin Media has put its own unique spin on this craze and created a meow-nificent piece of social content to support the Virgin […]
Joe Stevens, Social Media Manager, bigdog It’s no secret that Facebook Live presents a massive opportunity for brands to drive organic reach and engagement. When connecting with brands, consumers want to have engaging experiences that capture and hold their attention, which is why we’ve moved from images to video to Live to keep pace with […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
Leading PR and content agency, The Lucre Group, has today announced its latest account win for its Travel and Leisure division; the luxury holiday brand, Beyond Escapes. Beyond Escapes is a brand-new holiday company due to launch in January 2018 here in the UK. The company’s philosophy is to create the perfect escape that is […]
Baddie Winkle and Hotels.com announced that the Instagram superstar will be heading to London as she kicks off her #BadAssBucketList tour of North America, Brazil and Europe. Baddie posted on her Instagram page; ‘Guys!!!!! @hotelsdotcom is giving me my bad ass bucket list of a lifetime!! I’m international baby! See you soon #BadAssBucketList’. The epic […]
New Year (Rosh Hashanah) is a hectic time on social media feeds in Israel. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all! […]