After their successful #KeepLivingCoral campaign, White Rabbit Budapest now is addressing the problem of air pollution.
In 2019 it was Pantone’s Colour of the year, the Living Coral that inspired WWF and their creative agency White Rabbit Budapest to come up with a campaign to raise awereness of endangered corals. Last week Pantone introduced the Classic Blue as their colour for 2020. According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Classic Blue is “a boundless blue […]
With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]
Maxine Laceby, founder and CEO of Absolute Collagen, one of the fastest growing direct to consumer brands in the UK chats with MarComm News. Shares her Success Story and Future Plans.
Please can you tell me a bit more about Absolute Collagen? What does it do? We produce and retail liquid marine collagen supplements that, help to fight the visible signs of ageing and improves the quality of skin, hair and nails. Taking a daily dose of the supplement can reducing the appearance of fine lines and […]
As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
A plethora of rugby stars, including current and previous members of national Rugby Union teams and TV presenters, are supporting Armed Forces charity, Help for Heroes, through social media. The posts raise awareness of the charity’s rugby tops, from which 100% of the profits go to help sick and injured veterans and their families. Those […]
Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes. Instead, the agency decided to develop the campaign off of 30 different daily national […]
The charity is using social media, its website and Youtube for its latest campaign to raise awareness of Duchenne
Harrison’s Fund has unveiled its brave new campaign which it hopes will shine a light on the lack of treatment options and funding for children with Duchenne Muscular Dystrophy. Created by Rocking Horse Pictures, ‘F*ck That, Fund That’ is a 01:35 min video which focuses on the message of the injustice of this life limiting […]
Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.
Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]
To mark World Mental Health Day (October 10th), Bauer Media brands are calling on audiences to ditch social media for one hour after insight commissioned by Where’s Your Head At? reveals the worries surrounding the effects of social media on mental health. The research found: 72% agree it is important to have a break from social […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
