Iris Amsterdam has created orange tissue boxes illustrated with some of the most iconic moments in Dutch football history to help the nation remember past victories as they mourn not making this summer’s world tournament. “As lovers of Dutch football, we were just as gutted that the Flying Dutchmen aren’t going to Russia this summer,” […]
An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match. Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’. The former international […]
New Balance Football launched their ‘Make it to Moscow’ campaign, an entertaining docu-series of content uncovering real football culture in four of Russia’s World Cup host cities. We see the world’s biggest game through the lens of real players and real fans in a series of challenges, interviews and games. The series has been created and produced in collaboration with ZAK, New Balance Football’s global creative agency along […]
Hotels.com has signed a four-year agreement with Tottenham Hotspur to become the Club’s Official Accommodation Partner as part of its ongoing commitment to provide the most rewarding experiences for its customers, including football fans. The agreement will launch at the beginning of the 2018/2019 season, Spurs’ first at its new world-class stadium. Hotels.com will have […]
2018’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by […]
Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a […]
After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]
Edinburgh Rugby has launched a new brand identity that it feels better reflects the city’s long and proud rugby heritage, whilst signalling a new chapter for the club in the modern game. The club’s name remains Edinburgh – ensuring Scotland’s capital city remains at the heart of everything – but from today, a new club […]
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song ‘Dancing in the […]
PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit. ‘The Beat of the City,’ (which is part of the ‘We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal […]