During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
Intermarketing Agency are proud to support the 2018 World Triathlon Series (WTS) event in Leeds, on behalf of the British Triathlon Federation, with their Unstoppable campaign. After developing an inspirational and recognisable rebrand for British Triathlon and Home Nations in 2015, the Leeds-based global agency was invited to build on the growing global profile and […]
PB Creative has given Rexona a sporty new look that taps into the passion that the brand’s core consumers all over the world have for football. Unilever asked its global strategic partner, PB Creative, to develop a fresh brand identity for Rexona (Sure in the UK and Ireland) that would connect with fans through a […]
On 11th May, New Balance launches the Otruska Pack – its first combined global football and lifestyle footwear and apparel Limited Edition collection. The Otruska concept and kit launch has been created as a collaboration between New Balance and ZAK, New Balance Football’s global creative agency. Striking and unconventional to cut through the noise surrounding the […]
Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Leading brand, marketing and digital agency, Mr B & Friends, has helped Bristol Rugby to relaunch as Bristol Bears as the team targets further success. The club came to the agency, who redesigned the Bristol Sport logo in 2014, with a plan to rebrand under the new name of Bristol Bears last year. The new […]
Wahoo Fitness, the leader in connected fitness devices, has today announced its latest partnership for the 2018 professional road racing season with the addition of British UCI Continental team JLT Condor. During the 2018 and 2019 seasons, JLT Condor will use Wahoo’s game-changing ELEMNT BOLT GPS computer which was designed using CFD (Computational Fluid Dynamics) […]
On 23rd April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC. The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]
The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]