http://www.youtube.com/watch?v=nql49wrkURY Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential. The motivational campaign is led by the brand’s “Endless Possibilities” advert featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom […]
http://www.youtube.com/watch?v=BPkitdlOYEs As Ford is sponsoring the 2014 UEFA Champions League Final in Portugal, the ad agency Wunderman has helped them “look” for the next generation of soccer champions by placing a trophy on the streets. A challenge was issued to the public to see if they could lift the trophy just like a UEFA champion—although […]
http://www.youtube.com/watch?v=OV4TjIYVyuY To get people interested in sports in Turkey, Nike got Didier Drogba, Birsel Vardalı, Burak Yılmaz, and other famous Turkish athletes to make a “human printing press”. In this viral video, each athlete uses his or her abilities to power a printing press—cyclists power a machine which loads paper into a printer, while a […]
Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]
EA Sports has launched an integrated ‘We are Fifa 14’ campaign created by Wieden + Kennedy Amsterdam. The campaign is centered around a 60-second film depicting Fifa 2014 as an armada, with gamers from all over the world gathering together for the new edition. But unlike the usual armada with sailing ships, the Fifa 2014 […]
Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]
Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]
Jaguar ran a tactical print ad on August 26 to celebrate England’s Ashes victory. The work was created by Jaguar’s in-house agency Spark44 and ran across national newspapers including The Times. Jaguar’s media agency is Mindshare. Beneath the headline “we know that feeling”, the ad shows the England cricket squad, including James Anderson and Jonny […]