PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. PHD has been appointed European media agency for all of Cloetta’s brands following a pitch that took place during the fall. The pitch has been operated from Cloetta’s head office […]
The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Uttara Masting is star who has been shining for nearly two decades now. She is an experienced branding specialist with a proven track record in developing and growing global brands for blue-chip corporates […]
Wunderman Thompson, a WPP company announced today that it has appointed Neil Dawson, Global Chief Strategy Officer. Neil will report to Global CEO, Mel Edwards and will be based in London. As Global Chief Strategy Officer, Neil will be the driving force for the strategic leadership of the network going forward. Prior to this role, […]
Ogilvy UK announced two new strategy heads join the business, bolstering strategic leadership and bringing added depth in data, insights and innovation to the agency and its clients. Sarah Blackman, Head of Strategic Innovation and Kate Wheaton, Head of Customer Engagement Strategy will both join Gen Kobayashi, Head of Strategy, Communications, to lead an experienced […]
Leading entertainment marketing agency Think Jam has announced today it has hired Louise Engelbertsen as its new Head of Insights as part of its ambitious growth strategy. She joins the agency from WPP-owned The Social Partners. In a move that will augment Think Jam’s offering, Engelbertsen’s remit is to transform the agency’s insight and strategy […]
A new report has revealed concerning discrepancies with regards to pricing strategies in UK retail. Figures showed that, despite more than a third of retailers (34%) saying they know they should change their prices regularly, only 15% do so frequently. The report, published by pricing and automation specialist, Omnia Retail, looked at pricing practices at 150 UK retail […]
Havas Media Group furthers its commitment to meaningful media with two new additions to its global team. Thomas Minc joins the media team as Managing Director, Global Strategy, and Ellen Zaleski as Managing Director, Global Insights. Both Minc and Zaleski report to Havas Media Group’s Global Chief Strategy Officer, Greg James. The duo will co-lead […]
British Cycling, the UK’s largest cycling organisation and the national governing body for cycle sport, has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency. The account, awarded to PHD following a competitive three-way pitch, will focus on connecting British Cycling with UK cycling enthusiasts and driving participation in its […]
Ford Motor Company has appointed Unlimited Group to provide dealer marketing strategy and support for all Ford UK Dealers via a new on-site agency based with the team at its head office. Having introduced Unlimited Possibilities, a data-led approach using human understanding alongside a robust planning methodology CatalystÓ, Ford is the latest win for Unlimited Group under the leadership of new Group […]