Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]
Sweetshop has signed highly-acclaimed Director Liz Murphy for global representation. Liz’s passion is ‘to make stuff that gives people the feels. Her work has been recognised around the globe by the likes of Adfest and BADC, and in 2017, Liz was named in Campaign’s ‘10 female directors you should know’ on account of her ability […]
Sweetshop has promoted Llew Griffiths to Executive Producer for Australia following the departure of Loren Bradley. Llew joined Sweetshop in August 2018 to the newly created position of Head of Production based out of its Sydney office, overseeing all productions across Sweetshop’s Sydney and Melbourne operations. His impact was felt immediately. He has recently been […]
BikeExchange is one of the world’s largest online bike marketplace. ‘Where The World Rides’ via Saatchi & Saatchi Melbourne is its first global brand campaign, unifying the business across ten markets around the world. The campaign, which was directed by Sweetshop’s Alexander Brown, highlights the passion of cyclists from all over the world and how […]
Sweetshop has signed International Emmy-winning Director Edward Berger for representation globally. Edward is now available for commercial and long-form projects from across the UK and Europe. Edward’s Patrick Melrose series, starring Benedict Cumberbatch and Jennifer Jason Leigh, picked up five Emmy nominations, including Best Director and Best Limited Series. He also directed the two-hour series […]
 Lifeline has launched a new fundraising campaign, The 72 Club, which flipped the infamous ‘27 Club’ on its head. The ‘27 Club’ consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 […]
With the insight that more than one-in-three meals ordered via an online food delivery platform are shared specifically with friends, Uber Eats has paired Aussie icons together for its second campaign instalment via Special Group, including home-grown Hollywood stars Rebel Wilson with Ruby Rose, and queen of news Lee Lin Chin with the king […]
Directed by Sweetshop’s Mark Albiston, this fun new spot for Three Ireland from Boys + Girls is about connecting with those we love the most. ‘Bounce’ sees a Mother and Daughter who are physically separated brought back together via FaceTime to play on a bouncy castle. Mark Albiston said, “The idea for ‘Bounce’ came from […]
Virgin Media is launching a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get a slice of the action. It will run for eight weeks across TV, VOD, press, radio, […]
Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, ‘Get Used To A Better Living Room’ via The Monkeys, part of Accenture Interactive. The campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions […]