Following the completion of its merger with Kapten, FREE NOW has become Europe’s No.1 taxi app – and the first ride-hailing service in London to bring black cabs and private hire vehicles together on one app. To support its launch, Recipe has developed and created a ‘very large’ launch TV campaign, featuring a 50-foot woman skating […]
Dayuse.com, the global leader in daytime hotel booking platforms, announced that they will be launching a new taxi campaign to raise brand awareness. Running for one month, the campaign will see more than 400 of the iconic Black Cabs, adorned with Dayuse.com’s branding, take over the streets of London. The undersides of tip seats in the taxis […]
Dayuse.com, the global leader in daytime hotel bookings, announces today that it unveiled an advertising campaign across 500 black cabs in London in a move designed to educate consumers about the opportunity to book a hotel room for a few hours during the day at a discounted rate. The out-of-home (OOH) ad campaign is running across […]
Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]
Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]
The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone’s all-in-one app. The California-based company announced a partnership with Uber that lets users hail a black car from Facebook Messenger. The feature is rolling out in the US with plans to expand internationally. People can […]
Great Scott! For one day only, Pepsi Max has partnered with Uber to give London-based ‘Future Day’ fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II. In Back To The Future II, Marty McFly travels to the future – October 21st 2015 […]
Controversial car sharing start-up Uber is never far from the headlines these days as irate cabbies take to the streets to complain about the threat to their livelihood but its financial affairs have remain largely hidden from view, until now. Gawker has published financial documents purportedly obtained from Uber which show the firm is racking […]
Nissan has reinvented the classic London black cab with what it describes as the “most reliable, economical and user-friendly Hackney Carriage” to ride the capital’s streets. Final testing of the NV200 London Taxi, which sports a distinctive new “face”, has kicked off in London this month. The final vehicle will be revealed at an event […]