Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]
Media iQ, the leading global analytics and technology company, announces the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio. In her new role, […]
Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, […]
London-based creative studio FIELD, released a new art series that visualises the invisible technologies that will shape our future. AI algorithms are the invisible force that increasingly define aspects of our lives; powering everything from voice recognition to self-driving cars and the new ways of finance. As individuals and as a society, we need new […]
Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]
Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread faster than wildfire around the globe. Why? Because humans are social creatures, we want to share our experiences, hopes, dreams and fears and technology allows us to […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]