A new PR and content creation firm called Eleven Hundred Agency has launched on 3rd January 2018. The firm specialises in working with business to business clients in the technology and professional services industries and has been formed by PR industry veterans Claire Ayles and Mike King. Ayles and King each have more than 20 […]
Audi UK has launched a social media campaign, which captures the imagination and excitement of children towards the future of automotive technology. Working with socially-led creative agency We Are Social, the campaign sees six children interacting with an Audi Q7, an SUV laden with the latest technologies, discussing what they believe the cars of […]
Ford has teamed up with global media technology company Oath and global media agency network Mindshare, part of WPP, to carry out a ground-breaking new study that explores the brain as the next frontier in performance. The study was filmed, with video content created using insights from Oath’s media platforms and distributed across its […]
What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]
Vaillant launched its largest ever UK integrated campaign in December. The campaign is called ‘Get into your comfort zone’ and has been kicked off with a 60-second TV spot which first aired on ITV during Coronation Street. The concept for the film, created by Saatchi & Saatchi pro, is that the modern world constantly […]
Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. But a new survey has revealed that most consumers […]
Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]