Apple has announced partnerships with 14 leading publishers as its news app launches in the UK. Apple News brings together content from titles including the BBC, Telegraph, Guardian, Sun and Sky News and present them in a single app that will replace the built-in newsstand app as part of the iOS 9.1 update. Other major […]
Swiss watchmaker Swatch recently unveiled the Bellamy, a watch that enables the wearer to make contactless payments. The Bellamy isn’t a smartwatch – it’s got a regular analogue face and no other extra functionality – but it does feature an NFC chip under the dial. This means payments don’t require any power from the watch, […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]
Call me crazy, but I think over the past few weeks Apple became a major player in the advertising world and very few people noticed it. First came the new Apple TV. With it, two very special updates: universal search and AppleOS. One makes it a potential driver of traffic to all major video content […]
To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]
Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. The report by Meetrics found that around fifth of ads fail to load properly before a user has moved on, meaning they are never seen […]
Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]
Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]
Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research. The Content Marketing Association’s study, The Role of Social in Content Marketing, asked 100 senior level marketers, media agencies and creative agencies. It […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]