[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]
Leading European airline Lufthansa has launched a new animated short film to support its online Book-a-Group tool, designed to help travel agents book flights for large groups of ten or more travellers more easily. The content was produced by creative agency Space. The short film will be used by Lufthansa in online B2B portals and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]
British Airways has created a new TV ad, to launch as post-Christmas gloom hits the UK. The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. In 2014 the Downton Abbey Christmas special was watched by 5.52 million people. The ad shows […]
International public transport group Stagecoach Group Plc is to launch the UK’s first nationwide online bus journey planning service for its Stagecoach UK Bus division, with a new website by independent creative agency Rufus Leonard. The agency, which is also lead digital agency for PizzaExpress and the AA, was awarded the brief as part of […]
Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]
Airbnb’s new “Put Your Space to Work” campaign will be running for 6 weeks with a combination of digital, mobile, print and out of home billboards. The creatives feature six real hosts with real passions in each of its markets. Airbnb will also be running three videos per market on social media starting October – […]
Royal Caribbean International has hired Hometown London to handle its UK advertising. Hometown London, which was appointed to the business without a pitch, is now Royal Caribbean’s lead brand and creative agency across all media in the UK – including TV, press, digital and brand experiences. Hometown has been briefed to come with with a […]
Royal Caribbean International has announced the appointment of a new Marketing Director, Tamara Strauss after a brief consultancy period to lead brand strategy and a repositioning of the company’s marketing communications in the UK and Ireland. Tamara will head up the marketing, communications and distribution teams, drawing on her experience in online, trade marketing and […]
Emirates unveiled its highly anticipated television commercial (TVC) featuring Hollywood actress, director and producer Jennifer Aniston. This marks the first time Emirates has collaborated with the international star in a global digital and TV campaign. The Golden Globe and Emmy award-winning actress showcases her impeccable comedic timing in the global airline’s light-hearted TVC. The ad […]
