One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]
Booking.com, one of the world’s leading digital travel platforms, launches their first ever global employer brand campaign entitled ‘Expand Horizons’. Shot across three continents, the campaign shares a personal peek inside the tech company’s global work community — with Booking.com’s very own employees starring in the campaign. Expand Horizons showcases more than 100 of Booking.com’s […]
Coinciding with its 85th anniversary, Turkish Airlines has unveiled a new brand identity, designed by global experience agency, Imagination. The news coincides with the full-service launch of the new Istanbul Airport, Turkish Airlines’ new hub and the single largest infrastructure project in Turkey’s history. In light of this historic step and considering the phenomenal growth the company […]
easyJet, one of Europe’s leading airline, has announced a new route from Bristol to Rhodes which will commence on June 2 and become the airline’s 70th route from Bristol. The flights will operate twice a week on Wednesdays and Sundays until 23 October 2019 on an A320 aircraft. Fares will start from £39.24 per person. The […]
New research out on February 12 reveals first time parents are dissatisfied with travel brands, with 72% reporting feeling unhappy with comms from the sector. The research, conducted by advertising agency d.fferent, surveyed consumers in five key life stages about their opinions of travel brands. The results uncovered the comms desired by students, home movers, […]
On February 8, in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi, Verizon Media announces a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, the branching narrative within the video places […]
Armadillo, the CRM specialist with clients including McDonald’s, hotels.com and Disney, has won the CRM business for P&O Cruises and Cunard. The appointment follows a five-way competitive pitch. Armadillo will deliver CRM and data strategy for the leading cruise lines P&O Cruises and Cunard brands, during its three-year contract. The companies are keen to increase the sophistication of […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Culture Trip announced the appointment of Dmitry Shishkin and Anne Bourgeois-Vignon to the company’s senior leadership team to accelerate editorial and visual content growth. The travel, media and entertainment start up attracts 18 million monthly users with its mix of inspirational storytelling covering travel and entertainment. The website and app feature articles, videos, photography, illustration and animation that reveal […]