The UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year. The campaign kicks off July 29, with a TV ad featuring Kevin Bacon advertising Orange’s pay-as-you-go (PAYG) offering of 1GB of mobile data free with every £10 top-up, to air during top TV […]
TV and digital revenues boosted Univision to double-digit growth for its second-quarter earnings results. The Spanish-language TV and media company had nearly a 30% gain in profits to $40.7 million compared with the year-ago profit of $31.8 million. Revenue rose 10.4% to $676.5 million. TV and digital revenue rose, while radio revenue was unchanged. Randy […]
Broadcast TV advertising spending rocketed up by strong double-digit percentages in the second quarter. Standard Media Index says broadcast TV spending was up 16% in the second three months of 2013, and 10% through the first half of the year. By way of comparison, national cable TV advertising moved up more slowly in the second quarter, […]
Foot Locker has awarded a Europe-wide brief to create two campaigns for adidas to Abbott Mead Vickers BBDO. The Sports Retailers to promote trainers exclusive to its stores. Despite a pitch being called initially, AMV BBDO won the work without going through a competitive process. Creature had previously carried out the joint adidas and Foot […]
Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]
Toshiba will launch its Ultra HD sets in the U.S. in August, with its 84-inch model listed $8,000 cheaper than Sony’s. Sharp is also getting in the game with a 70-inch set. The 4K sets, which offer resolution some four times greater than HD, are on sale even as 4K TV content is embryonic. The […]
LV=, the insurance and savings provider, has launched a multimillion-pound ad campaign to promote the benefits of its car insurance policies. Three separate TV ads, created by Designate and 24-7ideas.com, highlight different aspects of LV=’s car insurance offer – its low cost, the multicar savings available, and the 75 per cent no-claims discount. The campaign uses […]
Samsung has unveiled a new film starring Usher promoting its Smart TV. Developed by digital agency Huge, the film features two Ushers facing off against each other, as “down-to-earth” Usher seeks revenge against “celebrity” Usher, all the while showing the variety of features of the Samsung Smart TV. “Our goal was to bring Usher and […]
CMW’s latest campaign for Nivea Men is to relaunch the ‘Originals’ range whilst leveraging the brand’s position as official Male groom supplier of FA England Football and Dutch Eredivsie teams. The digital campaign focusses on enabling men to experience that ‘Man of the Match’ feeling. It launches with a video featuring unsuspecting men who were […]
Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera. The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify. The Amplify unit will host teaser videos and advertising content about the products, links to […]