Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]
Teeing off in January, FootJoy, a leading shoe and glove in golf, will become the official provider to Sky Sports Golf. The deal, brokered by Sky Media, will allow FootJoy to reach its key audience of golf lovers with Sky Sports Golf presenters and crew exclusively wearing the brand’s clothing and shoes on course during […]
Leading sportswear brand, GORE Wear, has announced the appointment of Fusion Media as its UK PR Agency. Using its position as a boutique agency focused on endurance sport, Fusion will help GORE Wear grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers. Founded in 1985, GORE Wear has long been […]
Clarity, the Milton Keynes based integrated marketing agency, announced the appointment of their new Creative Director, James Warfield. Following the recent appointments of Henrietta Cheung, Business Development Director andLouise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients. Drawing on […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]
Boots Opticians unveils a new campaign showcasing how they can help consumers feel confident and find frames they’ll love. This bring consumers to that ‘feel good frame moment’ when they find the perfect pair. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed […]
Ourtime, the dating website dedicated to singles over 50, launches a new campaign set to hit screens across the UK on Tuesday 15th January 2019. ‘Unasked’ targets over 50s who don’t feel bound by traditional stereotypes and are looking to live life to the full. Ourtime’s latest campaign celebrates the joy of spending time together through shared […]
When life’s constant and unavoidable communication gets too much, sometimes you must go off the grid. ‘Welcome to Life’ say Porsche in two new films by Kemper Kommunikation and Bee Film, shot on the Isle of Skye to promote the highly anticipated 718 Boxster T and 718 Cayman T. Production company, Bee Film, were tasked […]
Ted Baker, the quintessentially British brand famed for its quirky yet commercial fashion offering and unique, playful storytelling, has partnered with Kickdynamic to offer live, automated and personalised email to their customers. Through this partnership, the global lifestyle brand is reducing its internal manual email build processes, increasing customer engagement and enhancing the performance of its email […]