MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

Schwarzkopf Professional creates immersive future hair experience at Salon International

Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

SOREL launches weather reactive DOOH campaign

SOREL launches weather reactive DOOH campaign

SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]

EcoAct launches new brand identity by Mr B & Friends

EcoAct launches new brand identity by Mr B & Friends

The international climate change consultancy EcoAct has launched a rebrand with a new visual identity designed by brand, creative and digital agency Mr B & Friends. The new brand has been designed to provide a clearly focused solution for companies and regions looking to manage their climate change impacts. Following the acquisition in July 2017 […]

New instax campaign by M&C Saatchi reminds viewers of the importance of instant, unfiltered images

New instax campaign by M&C Saatchi reminds viewers of the importance of instant, unfiltered images

M&C Saatchi launches its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so important to […]

STACK launches Hertz’s 100th Anniversary campaign

STACK launches Hertz’s 100th Anniversary campaign

This Autumn Hertz’s 100th Birthday campaign, #HertzCentenaryCar, will launch across digital, social, CRM and in-branch. The campaign, devised by MSQ Partners, is one of the car rental company’s most significant campaigns to mark its centenary and will be deployed across the UK, Spain, Italy, Germany, France and the Benelux. The campaign offers people the chance […]