Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon have commissioned an illustrated print series to celebrate 2018’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a […]

Sunbites Champions the Power of a Little Good with New TV Campaign and Brand Positioning

Sunbites Champions the Power of a Little Good with New TV Campaign and Brand Positioning

 PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Buddy Creative Updates Branding for Sharp’s Brewery

Buddy Creative Updates Branding for Sharp’s Brewery

Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]

Y&R London appoints Sunshine’s Katie Lee as Managing Director

Y&R London appoints Sunshine’s Katie Lee as Managing Director

Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new managing director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as CEO in October last year. In her new role Katie will sit on the Exec Management […]

Manisha Sharma becomes Mirum UK’s new Chief Operating Officer

Manisha Sharma becomes Mirum UK’s new Chief Operating Officer

Manisha Sharma, Mirum London’s former head of delivery, has been appointed UK COO. The agency, which recently announced the expansion of James Huckle’s Head of Technology role, will see Manisha take over operations, as part of a larger plan by the agency to continue its rapid growth and consolidate its presence in the UK market. Manisha says: […]