 Jameson Irish Whiskey teams up with TBWA/Dublin to launch a new spot for the UK market. ‘The Case of the Most Unusual Case’ is the third instalment in the brand’s ‘Based on a True Story’ series, which kicked off earlier this year with ‘Scully Was to Blame’. The 40-second TVC is directed by Stink […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Launch marketing agency Five by Five has just rolled out a UK-wide roadshow for medicated skincare brand Dermalex. The roadshow was conceptualised, supported and delivered by Five by Five, to celebrate the launch of Dermalex’s new Repair + Restore moisturiser. Stopping off in London, Cardiff, Manchester and Glasgow, a fully-branded van offers passers-by the opportunity […]
The Beyond Collective agencies, Above+Beyond and Yonder Media, have been appointed by Beauty Pie as the brand’s first creative and media agencies, tasked with creating a launch campaign for the UK and United States. The brainchild of beauty guru and serial entrepreneur, Marcia Kilgore, who has also launched brands Bliss, FitFlop and Soap & Glory, […]
A team from The Creative Engagement Group (TCEG) have raised over £8,000 for Child.org after taking on the notorious National Three Peaks Challenge. A total of 34 people from across the group set out to conquer the Three Peaks – Ben Nevis, Scafell Pike and Snowdon – after the idea came up via an employee […]
Habito, the pioneering online mortgage broker, has unveiled a new advertising campaign ‘Hell or Habito’. The bold new advertising campaign, which launches on 10th September, juxtaposes the hellish confusion, cost, time and stress traditionally associated with the mortgage application process with the simpler, easier and less stressful experience enjoyed by Habito customers. The integrated campaign, […]
Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]
Following months of research, global socially-led creative agency We Are Social has launched ‘Braving the Backlash’ – a new report which aims to offer practical advice on how brands can approach sensitive issues in their marketing, and properly manage hate speech and negativity online. Hate on social media is a growing issue, and when the […]
SKY KIDS takes further steps to establish itself as the premier destination for Kids entertainment by announcing a new deal with Beano Studios to produce a brand-new TV show ‘SO Beano!’; inspired by the rebellious and anarchic ethos of Beano.com, the multi award-winning digital kids platform. Filmed at Sky’s state of the art facilities – […]