Mischievous elves can be seen wreaking havoc on the sides of lorries up and down the country in the run up to Christmas, kicking off a major marketing and communications campaign to launch the new range of Elves Behavin’ Badly. Toy manufacturer PMS International has covered its entire fleet of lorries with images of Elves […]
 A UK-wide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect. The campaign ‘Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent […]
Y&R London are pleased to announce that they have been appointed by flooring market-leader, Carpetright, to manage an overall creative refresh and develop a new advertising campaign. The appointment follows a competitive pitch handled by AAR this spring. The brief, which was issued against a backdrop of tougher than usual market conditions, includes a desire […]
Independent international media agency The Specialist Works has appointed Tim Neligan as Managing Director to lead the next stage of growth following the recent management buyout led by CEO Martin Woolley and COO Parry Jones. Neligan, most recently Commercial Director APAC & EMEA at Publicis Media’s investment arm APX, will help The Specialist Works develop […]
The University of Central Lancashire (UCLan) has appointed Access for its 2019 Undergraduate recruitment campaign. Following a competitive pitch process, the University has handed Manchester-based marketing agency Access the task of attracting new students to the institution for its September 2019 admissions. The new campaign will launch across a range of media, including cinema, from […]
Allianz Insurance has appointed Gabriele Tischler to the role of Director, Market Management & Brand. The role is responsible for the strategic direction of the company’s marketing activities including, customer and market insight, brand strategy, customer propositions and sponsorship, as well as communications to the media, employees and brokers. Gabriele has worked for Allianz since […]
On August 30, O2 launched a bold, new strategic and creative direction for its iconic brand, returning to its roots as a breath of fresh air for both customers and the sector as a whole. Recognising the power that mobile technology has as a window out to a universe that is full of potential, […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]
Debenhams, the department store with a rich 200 year heritage is signalling the next phase in its continued transformation with the launch of a new brand identity and above the line campaign playfully inviting customers to ‘do a bit of Debenhams.’ Devised by new creative partner, Mother Design, the new logo mark and visual identity […]
Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new […]