Marketing agency BIG Partnership has appointed Steven Hill to the new role of creative director, bringing heavyweight experience with some of the country’s most high-profile brands. Steven has developed strategies for leading brands including Kraft Heinz, Highland Spring, Tennent’s, the Famous Grouse and Royal Bank of Scotland. He has also led hard-hitting public sector creative […]
Space’s latest campaign for Jus-Rol inspires people to fall in love with pastry again following a brand refresh by General Mills. As part of its category leadership approach, Jus-Rol has improved its products and created new inspirational packs to help inspire consumers to bake more. The ‘Jus-Add-Love’ campaign reminds its target audience about the versatility […]
Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]
The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]
Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch, in a process run through Creativebrief. The agency will work across the entire digital remit for Cromwell Place – a Grade II listed site spread across five buildings in South Kensington […]
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line “It’s a state of mind†by showing that to become a Royal Marine, you have to change what you think is possible. The […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with J. Walter Thompson (JWT) Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots. Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration […]
How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels. Overall, the most used emojis to describe the heatwave, […]