One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle. Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the […]
VCCP Media are delighted to release this piece of research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. Aged 16-24, it is important to understand this group […]
Household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch. It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director […]
The time has come to draw a line to end violence against women and girls forever. In 2017, as part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence, UN Women National Committee (NC) UK is launching a powerful homegrown campaign, #drawaline, asking the public to […]
Clear Channel International (CCI), the leading innovator in global out-of-home advertising, has appointed Richard Cross to the newly created role of Chief Digital Transformation Officer (CDTO). He will be responsible for ensuring that technology and digital innovation are at the forefront of CCI’s ongoing transformation strategy, providing leadership across the business’s 22 international markets in […]
Macnamara ITC is a London-based IT and telecoms support group. They have introduced different practices by openly sharing free insights and information with their clients to enable them to feel more in control of their own IT systems. Their brand identity needed to communicate their differences – reflecting their honest, simplistic and expert proposition. The […]
Barnardo’s launched phase two of its award-winning ‘Believe in Me’ campaign with a TV ad in the run up to Christmas. The UK’s leading children’s charity is running the inspirational film in the approach to the festive season to show how children need to be loved, listened to and supported and to encourage people […]
Integrated agency Mercieca has proactively created a new social campaign to drive donations to Camden charity Shelter from the Storm in the lead up to Black Friday (24th November). On a day when over £10 billion is spent on manufactured products and prices are slashed on everything from toasters to televisions, the agency’s new creative […]
New analysis would suggest that rather than offering an illicit thrill, shopping behind the boss’s back just makes Brits feel guilty. Only one in five UK consumers (20%) admits to enjoying sneakily shopping online while at work, compared to almost a third (30%) of people globally. The research was carried out among more than 53,000 […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]