New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]
Bairstow Eves, an estate agency business owned by property services company in the UK, has announced the launch of a social media campaign, ‘Styled to Sell’, in which it has teamed up with a selection of well known bloggers and vloggers for the first time. Bairstow Eves is an established name in the residential property […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
Wildstone Media Consulting Ltd is pleased to announce the appointment of Jill Hebden to the newly created position of European Marketing Director, effective immediately. Hebden, previously Group Marketing Director at St Ives Plc, Marketing Activation Division, brings a wealth of marketing knowledge to Wildstone, as the business looks to progress through its next stage of […]
Strategic marketing partner, Brilliant Noise, has announced the appointment of Gareth James as the agency’s first ever Creative Director, to lead creative strategy internally and across client accounts. Brilliant Noise aims to strengthen its creative thinking within the whole team so it can offer further creative strategic solutions to clients and prospects. It will be […]
Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]
New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The survey released on September 12 by Moore Stephens, the top ten global accountancy firm, and WARC, the global authority on advertising and […]
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]
Havas Group UK announced the appointment of Stephanie Marks as Managing Director of Havas Media. Marks, who is currently Deputy Managing Director at WPP’s Maxus, joins the agency just weeks after it picked up the global account for tyre giant Michelin. Reporting to Matt Adams, CEO of Havas Media UK and International, Marks will be […]
Integrated agency, Once Upon A Time (OUAT), announced the acquisition of media specialist, MJ Media, for an undisclosed sum. The central London-based media agency specialises in the youth, entertainment and technology sectors. The addition of MJ Media to the Once Upon A Time stable is the group’s fourth acquisition and is aligned with its strategy […]