The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch. MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as […]
Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]
Leading online UK sportsbook, Sky Bet, has appointed Who Wot Why (WWW) as their new creative partner for 2017/18 and become the London-based agency’s first ever fully retained client. WWW, were successful in an extremely competitive three-way pitch to replace mcgarrybowen as Sky Bet’s creative partner, having worked with the leading online sportsbook on successful […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
The start of the O2’s 10th birthday celebrations saw the arrival of three special cakes – a Ginger Br-Ed Sheeran, a Praline Dion and a JAM-iroquai – as their real-life counterparts embark on a series of special gigs at the venue. O2 commissioned famed food artist Lara Mason to create the life-size confectionary statues of […]
Digital Marketing Agency, Kagool, based in Manchester and Cardiff, is now working with one of the leading independent financial and professional services firms in the UK. Kagool has been hired by accountancy, investment management and tax group Smith & Williamson, headquartered in London, to audit, on-board and improve their web presence. As part of an […]
The Manchester Airports Group Plc (MAG), the country’s largest UK-owned airport operator, has appointed digital agency Code Computerlove as it embarks on a journey of reinventing its digital experiences, beginning with a programme of performance optimisation. Four UK airports come under the MAG umbrella – Stanstead, East Midlands, Bournemouth and Manchester (which is the busiest […]
Mumsnet, the UK’s biggest site for parents, is exclusively showcasing a new comedy series on the madness of modern motherhood: Bad Mother, with the first episode available to view on Friday 23 June. The very real, very relatable, very sweary web series follows a beleaguered stay-at-home mum (Star Stories’ Laura Patch, with Kevin Bishop as […]
Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]
Havas Media Group has today announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week. Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust […]