Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]
A new global study called SELFHOOD launched by ZAK (a creative agency specialising in connecting brands to the under 30’s), explores a better way to understand contemporary youth culture and deconstructs why the term millennials is being rejected by youth and marketers. The research draws insight from influential global collaborators across science, publishing and culture, […]
Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]
Business advisory firm, Deloitte, has continued to strengthen its Scottish digital offering with the appointment of a new leadership team at its Edinburgh HQ. Both Gareth Edwards and Debbi McLean have made the move to Deloitte Digital from Royal Bank of Scotland. Gareth, who has more than 16 years’ experience in digital, has joined the […]
Kerry Foods announced the appointment of Nick Robinson as Chief Marketing Officer. Nick will be responsible for Kerry Foods brands in the UK and Ireland which include household names, from Cheestrings, Yollies, Denny and Dairygold to Mattessons, Wall’s and Richmond sausages. Nick joins Kerry Foods from AB InBev where he was Marketing Director for the […]
After announcing that he’s expecting his second child, Andy Murray received more giant news on July 3 – when Paddy Power erected the daddy of all tributes to the British No.1. The iconic Cerne Abbas Giant – recognised as a symbol of fertility – served up a tennis storm, in a stunt organised by the […]
Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]
Havas Group announced the appointment of Sarah Treliving as Managing Director of Arena Media. She will be responsible for managing the UK team, with a focus on client leadership, commercial and new business growth, and talent management. Treliving joins from her role as Managing Partner, Head of Digital, at Mediacom where she worked across brands […]
Following a three-way pitch, tone of he UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries. Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display […]
Flash, one of the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99. The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by […]