Sky & Pixar Team Up for ‘Toy Story of Terror’

Sky & Pixar Team Up for ‘Toy Story of Terror’

Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixar’s Toy Story movie franchise to promote its superfast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story OF TERROR! TV special, which will premiere in the UK & Ireland on […]

Holiday Inn Express launches first UK TV ad

Holiday Inn Express launches first UK TV ad

Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market. The JWT London ad launches September 9 and highlights three services – the promise to replace items such as toothbrushes if forgotten, […]

The Brand Union and Digit update Vodafone’s look

The Brand Union and Digit update Vodafone’s look

WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]

Widespread discounting drives down UK shop prices

Widespread discounting drives down UK shop prices

Widespread discounts and sales promotions by retailers drove down the average price of non-food items on the high street by 2.3 per cent in August. The British Retail Consortium (BRC) says deflation for non-food is now at its lowest level since December 2008, with the August figure down on the 2.1 per cent drop seen […]

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]

McLaren signs partnership with YouTube to showcase creative video content

McLaren signs partnership with YouTube to showcase creative video content

The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]

ASA clears controversial Marmite ad

The advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”. The Adam&EveDDB-created ad, which features a parody rescue unit travelling around the UK recovering “neglected” jars of Marmite left at the […]

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]